Industry news
For the majority of local sites, mobile traffic now dominates by a wide margin.
A layout that works on a phone is no longer a courtesy. Tap targets, single-column reading and images sized for a small screen determine whether the majority of visitors stay.
Mobile devices are slower and their networks less reliable. Page weight that a desktop absorbs invisibly becomes a measurable bounce rate on a mid-range phone.
Several widely used projects have moved to restrictive licences, and downstream users have had to react.
The long-signalled change has landed unevenly, and its effects reach ordinary websites through analytics and advertising.
Efficiency claims are increasingly being backed by published figures rather than logos.
Metropolitan fibre continues to extend beyond Lagos and Abuja, changing what is realistic to host and serve locally.
After several years of adjustment, hybrid arrangements have become the common pattern.
Take-home tasks and portfolio review continue to displace algorithm puzzles at smaller companies.
